Estate Agent Property Marketing Package London: EPC, Photography & Floor Plans

Preparing a property for sale or rent involves more than writing a property description and uploading a few photographs. Buyers and tenants increasingly research properties online before deciding whether to arrange a viewing.

For estate agents, letting agents, landlords and property owners, having the right marketing materials ready can make the listing process much easier.

An estate agent property marketing package in London can bring together several important property services, including an Energy Performance Certificate (EPC), professional property photography and a clear property floor plan.

Having these services organised together can help reduce appointment planning and make it easier to prepare a property for marketing.

What Is an Estate Agent Property Marketing Package?

An estate agent property marketing package is a combination of property services designed to prepare a home, flat or rental property for sale or letting.

Depending on the property and the services required, a package may include:

Energy Performance Certificate (EPC)
Professional property photography
Interior and exterior property photographs
Professional property floor plan
Optional aerial photography
Coordinated appointments for multiple services

Each service provides different information to potential buyers or tenants.

An EPC provides information about the property’s energy efficiency. Professional photographs show the property’s appearance, condition and key features, while a floor plan helps people understand the property’s layout.

For estate agents managing several property listings, arranging these services together can also make the preparation process more organised.

Why Do Estate Agents Need Professional Property Marketing?

Property portals are highly visual. Before contacting an estate agent, potential buyers and tenants can compare multiple properties online.

A listing with clear photographs, useful property information and an understandable floor plan gives potential buyers and tenants more information before they arrange a viewing.

Professional property photography can showcase:

Living rooms
Bedrooms
Kitchens
Bathrooms
Gardens
Exterior areas
Communal spaces
Important property features

At the same time, a floor plan provides information that photographs cannot easily communicate. It allows someone viewing the listing to understand how the rooms connect and how the available space is arranged.

For more information, see our professional property photography in London service.

1. EPC for Estate Agents and Property Listings

An Energy Performance Certificate is an important part of preparing many properties for sale or rent in England and Wales.

An EPC provides an energy-efficiency rating from A to G and includes recommendations that may help improve the property’s energy performance.

GOV.UK guidance on Energy Performance Certificates states that an EPC generally needs to be commissioned before a property is marketed where there is no valid EPC, subject to applicable requirements and exemptions.

Estate agents should therefore check whether the property already has a valid EPC before arranging a new assessment.

Property owners can also use the official GOV.UK energy certificate service to check whether an existing certificate is available.

If a new certificate is required, our EPC assessment service in London can help prepare the property for the next stage of the marketing process.

For properties where time is important, our Same Day EPC London service may also be suitable, subject to assessor availability and property requirements.

2. Professional Property Photography

Photography is one of the first things potential buyers and tenants see when browsing an online property listing.

Professional property photography can help present a property clearly and consistently across property portals, estate agency websites and other marketing channels.

The aim is not simply to take as many photographs as possible. Good property photography should show the rooms clearly and help viewers understand the property’s condition, features and overall presentation.

Before the photography appointment, estate agents and property owners can prepare by:

Decluttering rooms
Opening curtains and blinds where appropriate
Making beds
Cleaning visible surfaces
Removing unnecessary personal items
Presenting gardens and outdoor areas
Turning on suitable lights

Our professional property photography service in London includes interior and exterior photography, with aerial drone photography available for suitable properties.

You can also read our Property Marketing Services in Croydon: EPC, Photography and Floor Plans guide for more information about combining property marketing services.

3. Professional Property Floor Plans

Photographs show what a property looks like, but they do not always explain the relationship between rooms.

A professional property floor plan can help prospective buyers and tenants understand:

Room arrangement
Number of rooms
Approximate property layout
Position of important areas
How rooms connect
Overall use of the available space

Floor plans can be particularly useful for flats, apartments, houses, rental properties and larger homes where the layout may be difficult to understand from photographs alone.

A clear floor plan can therefore complement professional photography and give potential buyers or tenants another way to evaluate a property before arranging a viewing.

See our professional property floor plan service for more information.

4. Why Combine an EPC, Photography and Floor Plan?

Preparing a property for marketing can involve several different appointments.

An estate agent may need an EPC, photographs and a floor plan before the property is completely ready for listing. If every service is arranged separately, this can mean communicating with several suppliers and coordinating multiple appointments.

Combining the services can simplify the process.

EPC London Ltd’s property services booking page allows customers to request EPC, floor plan and property photography together.

This can be useful when:

A property is being prepared for sale
A landlord is preparing a rental property
A new property needs to be listed quickly
An estate agent needs photographs and a floor plan
Several property services are required at the same address
A property needs to be prepared between tenancies

The exact services required will depend on the property and what is already available.

5. One Visit Can Simplify Property Preparation

Coordinating property services around a single appointment can be particularly useful for estate agents and letting agents.

Instead of arranging separate visits for the EPC, photography and floor plan, property owners can enquire about completing multiple services together.

This can reduce appointment coordination and make the property preparation process easier to manage.

Our combined EPC, photography and floor plan service is designed for property owners and professionals who need several services for the same property.

The booking page allows customers to choose between Floor Plan & Property Photography and EPC, Floor Plan & Property Photography.

6. What Should an Estate Agent Prepare Before the Appointment?

A little preparation before the appointment can help everything run smoothly.

For the EPC

Before an EPC assessment:

Check whether the property already has a valid EPC
Make sure the assessor can access the property
Keep information about recent improvements available
Have details of insulation, glazing or heating improvements where available
Ensure relevant areas of the property are accessible

GOV.UK states that EPCs must be produced by an accredited energy assessor who belongs to an approved accreditation scheme.

You can also read What Does an EPC Assessment Include? to understand the main areas an assessor may examine.

For photography

Before the photographer arrives:

Tidy and declutter rooms
Make beds
Clean visible surfaces
Open curtains and blinds where appropriate
Remove unnecessary personal belongings
Present gardens and outdoor areas
Make sure important features are visible

For the floor plan

Make sure:

The property is accessible
Rooms can be accessed
Relevant areas are not blocked
The service provider knows about unusual property features
Any important alterations or extensions are communicated

Preparing these areas beforehand can help make the property visit more efficient.

7. Property Marketing for London Estate Agents

London has a wide variety of residential properties, from studio apartments and one-bedroom flats to larger family houses.

The marketing materials required can therefore vary from one property to another.

For a standard residential listing, a practical combination may be:

EPC + professional property photography + floor plan

Together, these provide three different types of information:

EPC: energy-efficiency information.

Photography: visual information about the property’s appearance.

Floor plan: information about the property’s layout.

EPC London Ltd provides property-related services across London and surrounding areas.

For agents working in Croydon and nearby areas, our Property Marketing Services in Croydon guide provides more specific information about combining EPCs, photography and floor plans.

8. What About Rental Properties?

Landlords preparing a property for rent should consider the EPC early in the marketing process.

GOV.UK guidance states that an EPC is generally required when a property is being rented or sold, subject to applicable exemptions and requirements.

A sensible rental-property preparation process can include:

Check whether the property has an existing EPC.
Confirm that the EPC is still valid.
Review the current energy rating.
Arrange a new assessment if necessary.
Prepare professional property photographs.
Arrange a property floor plan.
Prepare accurate listing information.
Start marketing once the required information is ready.

Landlords can also read our EPC for Renting a Property in London guide for additional information about preparing a rental property.

9. Should You Arrange These Services Separately or Together?

There is no single approach that will suit every property.

For example, a property may already have a valid EPC but require new photography and a floor plan.

Another property may require all three services.

The first step is therefore to identify what is already available and what still needs to be completed.

If an existing EPC is valid, there may be no need to arrange another assessment simply for a new listing.

If photography, a floor plan and an EPC are all required, combining the services may reduce the amount of appointment coordination involved.

You can check the current EPC pricing in London before booking and contact the team if you need help identifying the services required.

You can also read our EPC Cost London 2026 guide for information about factors that can affect EPC costs.

10. What If You Need an EPC Quickly?

Sometimes a property needs to be marketed within a short timeframe.

An estate agent may receive instructions to list a property quickly, or a landlord may need to prepare a property between tenancies.

If the existing EPC has expired or cannot be located, arranging a new assessment early can help avoid unnecessary delays.

Our Same Day EPC London guide explains how urgent EPC appointments work and the situations where a same-day service may be useful.

Availability depends on the property, postcode and assessor schedule.

If you are working to a tight deadline, it can also be useful to arrange the photography and floor plan during the same visit where available.

11. Improving the Property’s EPC Rating

An EPC does more than provide an A to G rating. It can also include recommendations for improving energy efficiency.

Depending on the property, recommendations may include:

Improving loft insulation
Installing energy-efficient lighting
Improving heating controls
Upgrading heating systems
Improving glazing
Adding wall or floor insulation
Considering renewable-energy improvements

The Energy Saving Trust provides guidance on common measures that can improve EPC performance, including lighting, heating controls, insulation, glazing and renewable technologies.

Property owners should consider the suitability and cost of any improvement for their individual property rather than assuming that every recommendation will be appropriate.

For more information, read our How to Improve Your EPC Rating Before You Sell or Let guide.

Estate Agent Property Marketing Checklist

Before publishing a property listing, use this simple checklist:

EPC

Check whether an EPC already exists
Check the EPC expiry date
Check the current EPC rating
Arrange a new EPC if required
Keep relevant improvement information available

Photography

Declutter rooms
Clean visible surfaces
Prepare bedrooms and living areas
Present outdoor spaces
Arrange professional property photography

Floor Plan

Arrange a professional floor plan
Make sure the property is accessible
Check that the completed floor plan reflects the property accurately

Listing

Review the property description
Check photographs
Check floor plan details
Add required EPC information
Review the complete listing before publication

This simple process can help estate agents and landlords keep property marketing organised.

Frequently Asked Questions

What is included in an estate agent property marketing package?

A property marketing package can include an EPC, professional property photography and a property floor plan. Additional services such as aerial photography may also be available depending on the provider and property.

Does an estate agent need an EPC before marketing a property?

Where an EPC is required and there is no valid certificate, GOV.UK guidance states that it should be commissioned before the property is marketed. Specific exemptions and requirements can apply.

How long is an EPC valid?

An EPC is generally valid for 10 years unless it is replaced by a newer certificate. You can check the latest requirements on GOV.UK.

Can photography and a floor plan be arranged together?

Yes. EPC London Ltd provides property photography and floor plan services, and its property services booking page allows customers to request EPC, floor plan and property photography together.

Why are floor plans useful for property listings?

Floor plans help prospective buyers and tenants understand the property’s layout and how different rooms connect. They provide information that photographs alone cannot easily communicate.

Can landlords use an estate agent property marketing package?

Yes. Landlords preparing properties for rent can use professional photography, floor plans and an EPC as part of the wider property preparation process.

Can I improve my property’s EPC rating?

Potential improvements depend on the property. The EPC recommendations report can provide property-specific suggestions, while the Energy Saving Trust provides general guidance on energy-efficiency improvements.

Prepare Your London Property Listing

Preparing a property for sale or rent involves several important steps.

An EPC provides energy-efficiency information, professional photography presents the property visually and a floor plan helps potential buyers and tenants understand the layout.

For estate agents, letting agents and landlords who need several services for the same property, arranging them together can make the preparation process more convenient.

If you need an EPC, professional property photography and floor plan in London, you can enquire about arranging the services together.

You can also book your property services online or contact EPC London Ltd to discuss your property, postcode and required services.

Before relying on EPC regulations or rental requirements, always check the latest GOV.UK guidance, because legal requirements and exemptions can change.